RICH & RUTHLESS MASTERMIND

Ever since you started your business, you knew it was destined for millions 💸 

And you know to get there, that means locking down 10K months as a baseline FIRST (the math just maths on that one okurrrrr) 

It's time to build the business that lasts and stacks, not just the one that makes you some sales this month

You know you're fcking amazing at what you do...but you're done being in the start over cycle

You've built offers. You've sold them. You've launched.

But every month still feels like you're starting from zero.

The constant reinvention. The flavor of the month offers from the download you had in the shower.

Pushing your $67 or $222 offer out the wazoo, and sure it makes sales.

But it doesn't grow, compound, and make you big fat cash in the long run. And you're ready for that to change for GOOD

ok then, lfg

You're likely exactly like my clients, you're not missing the work ethic.

You're missing  the execution plan.

You've been putting in the reps.

Showing up. Selling. Creating content.

And yet the income doesn't reflect it. You have had a few clients, but can't figure out how to attract clients consistently.

That's not a hustle problem...

That's a strategy and leadership problem.That's a clear cut execution plan problem

That's a knowing how to clearly articulate the depth of your work in your messaging so people know exactly why you problem

That's exactly what we do inside the Rich & Ruthless Mastermind



💸
You're hiding behind low ticket.
Launching offer after offer trying to get a hit of dopamine and validation. The quick cash feels good in the moment. But it doesn't build trust. It doesn't build MRR. And your audience has no idea what you actually sell. $27 offers won't get you to 100K cash

🔁
You don't have a home base offer.
Or you do, but you can't keep the momentum going past the first month. So you pump and dump. Launch something new. Reset. And start the whole cycle over again next quarter.

❓ 
You compare yourself to what coach "Suzie" is doing.
You're jumping from thing to thing and not allowing something to stick. You're laying awake wondering what you're going to sell tomorrow instead of knowing exactly what your focus is over the next 60-90 days & it's keeping you on an income rollercoaster that you're ready to get OFF of

 😬
Client situations still wobble you.
A refund request. A hard conversation. Someone who goes quiet. Enforcing a boundary. And suddenly you're questioning everything. The leadership to become the woman who can hold a bigger business is what's missing, not your skillset. 

The Rich & Ruthless Mastermind is the 6 month mastermind for coaches building a simple, high ticket business that stacks their revenue and gets them to their first, or next, six figure year.

Not a course. Not a membership. Not a portal full of videos you'll open once, forget about and leave you confused as fck about what to actually go and do 

A real mastermind.

Where we go tatas deep into the strategy AND the leadership, because you need both, custom to you paired with the real sh*t that gets results

That's when you're operating in the money zone



SALES THAT STACKKKKKK

We're talking high level sales skills that sell without convincing to the highest level premium buyer you LOVE to work with

Content, messaging, and positioning that builds trust.

A brand that stands for something and infuses your IP (intellectual property) into everything you sell so it's uncopyable and irresistibly YOU

A 90-day selling cycle that repeats and compounds so starting from zero months are a thing of the past

We build the business that lets you wake up on the first of every month from a holy guacamoleeeee level of MRR.

The business that attracts clients who want to do the deep work with you. The business that doesn't require you to sacrifice your life or add fifty calls to your calendar to run every month.

That's what we're building in here.

quit playin' bb. this could be you 🥵 

THE RICH METHOD 💸 

Seen + Sought After
Become a weapon at making your top 1% dream clients find you, know you exist, and know they need to hire you. Visibility and messaging that commands attention, builds authority, and drives conversions. Every freebie speeds up the buyer journey. Every experience makes them want to move into your high ticket offer.

Sell Out Like A Psycho 
Build a 6 figure offer suite where every touchpoint leads to people paying you multiple thousands. Your bread and butter revenue generating machine, sold out on repeat with clients who get results. The forever and ever amen factor where people get a taste of your work and want to lock it down and keep paying for years.

Stacked Staying Power
Starting at zero every month becomes a thing of the past. Your full offer ecosystem where clients ascend, renew, and send their people your way, every damn month. Unfckwithable conviction and leadership to stay at the top of your game while living your richest life and being the happiest, healthiest, hottest you.

GET ME IN THE 💸 zone

-A. WEnt from 34K to 6 figures cash in her first year together 

"I'm so grateful I signed up. Seriously, worth every penny. It's transformed everything in my business for the better"

KICK-OFF 1:1 STRATEGY SESSION WITH EM

90 minutes. We zoom out, restructure, and refine, creating your high ticket ecosystem from the GET GO, so then we can focus on filling it, delivering and then building a full fkn rich life around it all. Your clear road map for the next 30/60/90 days starts here first, laced with your genius 

EXCLUSIVE RICH & RUTHLESS TELEGRAM GROUP

Your daily hub for living in the Money Zone. Celebrations, wins, riffs, and collaboration with other baddies doing iconic sh*t. The community that gets you back in your own lane, building a rich business and leading a rich life. Get live sales feedback by Em directly, so you're closing high ticket sales like a baddie 💰 


RICH & RUTHLESS CURRICULUM VAULT
AND PLAYBOOKS

Access to my entire curriculum and all self paced programs. Everything I've built. All of it. Inside the space with instant access. Over 15K worth of programs

Power Positioning (ways to position your offer, your brand, your story so your audience is clear af about why they should drop thousands)
Invisible Sales Strategies (the bts sales system I run on a daily basis for keeping clients in my world for years and moving from a $27 offer to a 3k in weeks)
Chokehold Carousels (storytelling and authority messaging for trust and conversions) 
Trigger Point (problem aware content that calls forward your premium client who sees you as the exact person they need to hire) 
Resilient B*tch (how to become unfckwithable in navigating the duality of building a rich business and life so you always come out on top a winner and a leader people trust)
Loyal Community (how I actually keep clients for multiple years and have them pay more to stay.. this is what gets you to 6 figures without constant launches)

And more coming. The vault grows with the business.

The playbooks are the play-by-play docs that break down your exact action steps. No need to watch a training. Just read and implement.

Lead Generation Playbook: 9 daily strategies to get seen and trusted by your dreamiest clients
Money Making Machine: build your signature home base offer that stacks MRR like a psycho
Dream Client: know exactly who you're talking to so they know exactly why you're the one for them

MONTHLY IMPLEMENTATION LABS

90 minute laser focused calls every month
  • Using AI in your business to streamline and optimize your back end 
  • Sales roleplays to sharpen your high ticket sales skills and close like a baddie
  • Content workshops to walk away with weeks worth of visibility, connection and converting content that strengthens your brand 
  • Leadership conversations around where you need to tighten boundaries and standards to hold more clients and money

THE HAPPY HEALTHY HUSTLER LIBRARY

65+ instant access trainings and growing daily, covering sales, pricing, launches, cycles and momentum, identity, relationships, and real-time behind-the-scenes of what's actually happening in Em's business. Plus daily implementation drops M-F so you always know exactly what to execute on. Plug directly into your earholes and create more results any time.

DOMINATION WEEK

Bi-annual immersion where you step fully out of day-to-day operations & into high-level expansion mode, business rewires, live masterminding & 6 and multi 6 figure integration on live calls over the span of 4 days together live. 

What's included in the Rich & Ruthless Mastermind

WEEKLY LIVE GROUP COACHING CALLS

6 months of access. Thursdays at 12 pm PT with Em every single week. No support coaches. You bring the problem you walked in with. Em finds the strategy and identity move underneath it. Nobody leaves without a concrete move. One decision flipped on one call has changed the entire trajectory of businesses. Offers sat on for 10 months launched. Launches that were "almost ready" for six weeks. This is where that ends. Live content audits. Live sales feedback. Landing page audits. Backend systems. Offers. Sales. All of it.

more testimonials because we have them out the wazoo

4 PILLARS TO A BIG A$$ BUSINESS

1. CASHFLOW
Your money making machine. All roads lead to your home base offer that's built to stack cash reliably, deliver insane client results, and never require you to add a hundred calls to your calendar to run. Offers, content, messaging, lead gen, visibility, and sales working together. Every single month.


2. CAPACITY

The infrastructure to hold bigger money without burning your life down. Your offer delivery, your boundaries, your backend systems, your automations and repeatable processes. Built so you're actually leading a rich life at the same time as running a big business. Because if you build a business beyond your capacity, you will never have the life you're building it for.


3. CULTURE
The feeling your brand emits from the moment someone comes onto your page. Your client experience and retention. Your reputation. This is what makes clients come back, refer their friends, and brand new people become obsessed. This is what people pay to be a part of. 


4. CONVICTION
Become the most convicted b*tch in the room. No matter what happens, no matter what season you're in, you know you're coming out the other side a winner. Client situations don't wobble you. Slow months don't break you. You sell from certainty and people FEEL that. 


The Rich & Ruthless Mastermind is built for a very specific kind of leader.

This is NOT for you iF....

❌ You haven't started your business yet and haven't made a single sale yet. Come back when you have.

❌ You're looking for slow, gentle, baby steps. We move fast. We expect you to show up and do the work.

❌ You sit in the "maybe zone" even though you know you want to be in. Be in. Or don't join.

❌ You think a six figure business should be effortless, easy and flowy. It's not. And I won't lie to you about what it takes

❌ You want to grow with paid ads, sending "hey girl" cold DMs, or creating offers that you think you should because it's been successful for OTHER people

This is for you iF....

✅ You're not starting from scratch or business is an "idea" right now, you're already IN it

✅ You're showing up, selling, and creating already. But your results aren't matching the effort you're putting in and you're done pretending that's the standard you're here for. 

✅ You want a home base high ticket offer you are obsessed with, that can grow with you. Not a new pumping out a new $22 offer every month hoping that's gonna make you 10K months. One thing you get known for and brings your IP (intellectual property) to life, gets you known and establishes you as the authority for your genius

✅ You're ready to learn high level sales skills and sell high ticket with full fkn chest conviction. No more discounting or hiding behind low prices or low ticket. 

✅ You want a business in integrity with the life you want to lead. Clients you love. Becoming the happiest, healthiest, richest version of you while you do it

✅ You're not afraid of doing the work. You put in the reps already. You have a long term lens of business. You don't need guarantees to move

The strategy required to grow and scale your company to 6 figures

 Including:

💸 Sales psychology and buyer behaviour so you know exactly what makes your dream clients move and how to speak to them in a language that triggers sales

💸Messaging & content strategy that positions you as the expert

💸High level personal branding to stand out and create REAL connection with your audience

💸Creating a simple, strategic, scalable offer suite that doesn’t require you on calls 25/7 and never sacrifices client experience

In this program, you will master BOTH...

The powerful mindset, identity and leadership required to become the woman required to hold the level of business you want 

Including:

🍒  Mindset conversations to get your brain working with your big ass goals instead of self sabotaging yourself when things finally go well or during wobble seasons

🍒 Becoming the most confident, and certain version of yourself so you can hold more success, visibility and responsibility

🍒 Full fkn chest conviction in YOU so you can keep moving powerfully instead of crumbling when the hard comes (because the richer you get, the more will come) 

🍒 High level discipline, resilience, and coming out on top a winner, not matter what (either I win, or I win mentality bb)

When you’re ready to wake the fuck up and own your power and go 1000X bigger than you are right now, the Rich & Ruthless Mastermind is your only move.

SCHEDULE A CALL

&

Don't tell me I didn't warn you 
⚠️ 

Hi, I'm Em. I built a multiple six figure business because I refused to accept that "pretty good" income was my ceiling and decided to go full psycho mode

Not because I had it figured out on day one. Not because I had a huge audience (I still don't lol). And yet I built to 6 figures cash in my first year. And have made well over half a milli since then

Because I made delusional strategic psycho moves. I invested before I felt ready. I sold before it felt comfortable. I showed up when I had no right to expect results. And I put in the reps, every day, even when it wasn't working yet.

The Rich & Ruthless Mastermind is the support I wish existed when I was stuck at the same number for six months doing everything "right" and getting nowhere, launching random sh*t and leaking trust with my audience

I built it because strategy and leadership together is what actually gets you operating in the money zone

I give you the strategic playbook to a 6 figure business. AND I will call you the fck forward into the version of you that can actually hold the business you're building. That's the work we do in here.

even more wins 🎉